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Home / Programs / Bachelor of Commerce in Marketing

Bachelor of Commerce in Marketing

Bachelor

Program Overview

The broad aim of the BCM Programme is to mould students into professionals that are capable of applying planning, assessment, analysis, communication, sales, teamwork, research, and employ supervisory techniques to support the marketing activities of an organisation.

Career Outcomes

Graduates will be able to work in a broad range of employment settings in all sectors of business and industry, both domestic and international, including retailers, banks and other financial institutions, government offices, marketing consultancy firms and small businesses.

Program At a Glance

Degree Level: Bachelor
Duration: 4 Months
Credits Required: 128
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Program Curriculum

Explore the courses that make up this program

CCC111

Christian Ethics

4 Credits Level 100
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CCC112

Introduction to Microeconomics

4 Credits Level 100
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CCC113

Language and Communication

4 Credits Level 100
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CCC114

Principles of Accounting

4 Credits Level 100
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CCC115

Business Numeracy

4 Credits Level 100
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CCC121

Critical Thinking and Reasoning Skills

4 Credits Level 100
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CCC122

Introduction to Macroeconomics

4 Credits Level 100
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CCC123

Organizational Behaviour

4 Credits Level 100
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CCC124

Business Accounting

4 Credits Level 100
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CCC125

General Principles of Law

4 Credits Level 100
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CCC211

Management Information Systems

4 Credits Level 200
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CCC212

Management Principles

4 Credits Level 200
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CCC213

Organizational Communication

4 Credits Level 200
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CCC214

Cost Accounting

4 Credits Level 200
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CCC215

Business Statistics

4 Credits Level 200
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CCC221

Change Management

4 Credits Level 200
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CCC222

Introduction to Taxation

4 Credits Level 200
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CCC223

Business Communication

4 Credits Level 200
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CCC224

Financial Reporting

4 Credits Level 200
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BCBM313

Managerial Economics

4 Credits Level 300
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BCBM314

Financial Markets

4 Credits Level 300
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BCBM323

Business Research Methodology

4 Credits Level 300
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BCBM324

Managerial Accounting

4 Credits Level 300
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CCC311

Business Ethics and Corporate Governance

4 Credits Level 300
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CCC315

Management Quantitative Techniques

4 Credits Level 300
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CCC321

Entrepreneurship and Innovation

4 Credits Level 300
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CCC322

Project Management

4 Credits Level 300
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BCBM413

Operations Management

4 Credits Level 400
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BCBM414

Strategic Management

4 Credits Level 400
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BCBM424

International Business Management

4 Credits Level 400
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CCC411

Financial Management

4 Credits Level 400
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CCC412

Human Resource Management

4 Credits Level 400
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CCC421

Leadership Theories and Practice

4 Credits Level 400
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CCC422

Supply Chain Management

4 Credits Level 400
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CCC423

Marketing Management

4 Credits Level 400
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CCC425

Research Project

6 Credits Level 400
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