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Strategic Management

BCBM414 4 Credits Level 400

Course Overview

This course introduces the key concepts, tools, and principles of strategy formulation and competitive analysis. It focuses on the information, analyses, organizational processes, and skills and business judgment managers must use to devise strategies, position their businesses, define firm boundaries and maximize long-term profits in the face of uncertainty and competition.

Course Aim

The aims of this Course is to equip students with knowledge of the major concepts and theories associated with strategic marketing, environmental and competitive market forces.

Course Features

  • 4 credit hours
  • Level 400 course
  • Expert faculty instruction
  • Practical learning activities
  • Assessment and feedback

Prerequisites

BCBM313,CCC312

Course Information

Course Code: BCBM414
Credits: 4
Level: 400

Learning Objectives

Understand fundamental concepts and principles related to the course subject matter

Apply theoretical knowledge to practical situations and real-world problems

Develop critical thinking and analytical skills within the discipline

Assessment Methods

Continuous Assessment
40%
Final Examination
60%

Course Schedule

Duration:
Full Semester (16 weeks)