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Principles of Marketing

CCC312 4 Credits Level 300

Course Overview

The course equips students with the knowledge of the principles of marketing and how they can use such knowledge to effectively market goods and services in an organisation.

Course Aim

The aim of this course is to provide students with an understanding of the principles of marketing.

Course Features

  • 4 credit hours
  • Level 300 course
  • Expert faculty instruction
  • Practical learning activities
  • Assessment and feedback

Prerequisites

CCC212

Course Information

Course Code: CCC312
Credits: 4
Level: 300

Learning Objectives

Understand fundamental concepts and principles related to the course subject matter

Apply theoretical knowledge to practical situations and real-world problems

Develop critical thinking and analytical skills within the discipline

Assessment Methods

Continuous Assessment
40%
Final Examination
60%

Course Schedule

Duration:
Full Semester (16 weeks)