+265 893 207 456
info@ubs-ac.com
Blantyre, Malawi
The course equips students with the skills and knowledge to effectively manage activities involved in the process of transforming resources into products or services by the proper deployment of financial, human and other resources.
The aim of this Course is to help students understand the current need for marketing metrics and how a focus on performance can assist in making decisions about marketing strategy.
CCC315,CCC322
Understand fundamental concepts and principles related to the course subject matter
Apply theoretical knowledge to practical situations and real-world problems
Develop critical thinking and analytical skills within the discipline