+265 893 207 456 info@ubs-ac.com Blantyre, Malawi
Apply Now
Home / Courses / Marketing Management

Marketing Management

CCC423 4 Credits Level 400

Course Overview

The course equips students with the comprehensive knowledge of marketing management so that they are equipped with the skills to design and implement appropriate marketing strategies that will help them create customer value, satisfaction and loyalty.

Course Aim

The aim of this course is to provide students with a thorough understanding of marketing management in various organizational contexts.

Course Features

  • 4 credit hours
  • Level 400 course
  • Expert faculty instruction
  • Practical learning activities
  • Assessment and feedback

Prerequisites

CCC312,CCC321

Course Information

Course Code: CCC423
Credits: 4
Level: 400

Learning Objectives

Understand fundamental concepts and principles related to the course subject matter

Apply theoretical knowledge to practical situations and real-world problems

Develop critical thinking and analytical skills within the discipline

Assessment Methods

Continuous Assessment
40%
Final Examination
60%

Course Schedule

Duration:
Full Semester (16 weeks)