+265 893 207 456
info@ubs-ac.com
Blantyre, Malawi
The course equips students with the knowledge, tools and techniques to make effective economic decisions under conditions of risk and uncertainty. It particularly focuses on the understanding of the microeconomic forces that influence firm decision making.
The aim of this course is to demonstrate to students the importance of consumer and business buyer behaviour when designing marketing communication strategies in organizations.
CCC112,CCC122,CCC215
Understand fundamental concepts and principles related to the course subject matter
Apply theoretical knowledge to practical situations and real-world problems
Develop critical thinking and analytical skills within the discipline