Course Overview

The course equips students with knowledge and competencies on the uses of managerial accounting information including performance measurement, cost control, planning for future operations and analysis of variances.

Course Aim

The aim of this Course is to provide students with a Brand Management Tool Kit which can be effectively incorporated into strategic branding decision making within organizations.

Course Features

  • 4 credit hours
  • Level 300 course
  • Expert faculty instruction
  • Practical learning activities
  • Assessment and feedback

Prerequisites

CCC224

Course Information

Course Code: BCBM324
Credits: 4
Level: 300

Learning Objectives

Understand fundamental concepts and principles related to the course subject matter

Apply theoretical knowledge to practical situations and real-world problems

Develop critical thinking and analytical skills within the discipline

Assessment Methods

Continuous Assessment
40%
Final Examination
60%

Course Schedule

Duration:
Full Semester (16 weeks)