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International Business Management

BCBM424 4 Credits Level 400

Course Overview

The course introduces students to key concepts of international business management and make them appreciate how the global markets operate and gain an appreciation of the challenges and complexities attendant to international business management.

Course Aim

The aim of this Course is to create an awareness of process, context and influences associated with international and global marketing strategies in a range of economies.

Course Features

  • 4 credit hours
  • Level 400 course
  • Expert faculty instruction
  • Practical learning activities
  • Assessment and feedback

Prerequisites

BCBM414,CCC423

Course Information

Course Code: BCBM424
Credits: 4
Level: 400

Learning Objectives

Understand fundamental concepts and principles related to the course subject matter

Apply theoretical knowledge to practical situations and real-world problems

Develop critical thinking and analytical skills within the discipline

Assessment Methods

Continuous Assessment
40%
Final Examination
60%

Course Schedule

Duration:
Full Semester (16 weeks)