Course Overview

The course introduces students to the key issues pertaining to the financial systems and the financial markets industry so that they appreciate the functioning of financial markets and financial instruments in an economy.

Course Aim

The aim of this course is to provide students with an understanding of the importance and role of Integrated Marketing Communications in organizations.

Course Features

  • 4 credit hours
  • Level 300 course
  • Expert faculty instruction
  • Practical learning activities
  • Assessment and feedback

Prerequisites

CCC122,CCC224

Course Information

Course Code: BCBM314
Credits: 4
Level: 300

Learning Objectives

Understand fundamental concepts and principles related to the course subject matter

Apply theoretical knowledge to practical situations and real-world problems

Develop critical thinking and analytical skills within the discipline

Assessment Methods

Continuous Assessment
40%
Final Examination
60%

Course Schedule

Duration:
Full Semester (16 weeks)