This course provides students with an overview of the basic principles of electronic commerce and the related concepts, which are reflected in current environment of the global economy. It focuses on the information superhighway as the technological enabler that has dramatically changed the way in which companies orchestrate their value creation.
The aim of this Course is to equip students with knowledge of the major concepts and theories associated with the selling process.
CCC211,CCC312
Understand fundamental concepts and principles related to the course subject matter
Apply theoretical knowledge to practical situations and real-world problems
Develop critical thinking and analytical skills within the discipline