Course Overview

This course provides students with an overview of the basic principles of electronic commerce and the related concepts, which are reflected in current environment of the global economy. It focuses on the information superhighway as the technological enabler that has dramatically changed the way in which companies orchestrate their value creation.

Course Aim

The aim of this Course is to equip students with knowledge of the major concepts and theories associated with the selling process.

Course Features

  • 4 credit hours
  • Level 400 course
  • Expert faculty instruction
  • Practical learning activities
  • Assessment and feedback

Prerequisites

CCC211,CCC312

Course Information

Course Code: BCBM415
Credits: 4
Level: 400

Learning Objectives

Understand fundamental concepts and principles related to the course subject matter

Apply theoretical knowledge to practical situations and real-world problems

Develop critical thinking and analytical skills within the discipline

Assessment Methods

Continuous Assessment
40%
Final Examination
60%

Course Schedule

Duration:
Full Semester (16 weeks)