Course Overview

To provide students with comprehensive knowledge of all the fundamental principles of Company Law, as well as acquainting them with the growing body of case law intended primarily for shareholder protection.

Course Aim

The aim of this course is to provide students with an understanding of the importance of customer relationship management in the 21st century marketing organisations.

Course Features

  • 4 credit hours
  • Level 300 course
  • Expert faculty instruction
  • Practical learning activities
  • Assessment and feedback

Prerequisites

CCC225

Course Information

Course Code: BCBM325
Credits: 4
Level: 300

Learning Objectives

Understand fundamental concepts and principles related to the course subject matter

Apply theoretical knowledge to practical situations and real-world problems

Develop critical thinking and analytical skills within the discipline

Assessment Methods

Continuous Assessment
40%
Final Examination
60%

Course Schedule

Duration:
Full Semester (16 weeks)