This course introduces students to the essential steps of the systematic business research process by making them gain an appreciation of the methodologies for scanning the business environment and obtain the necessary data for decision making.
The aim of this course is to provide students with the ability to synthesize research briefs and compile research proposals, carry out research and report the findings.
CCC215,CCC121
Understand fundamental concepts and principles related to the course subject matter
Apply theoretical knowledge to practical situations and real-world problems
Develop critical thinking and analytical skills within the discipline