Course Overview

This course introduces students to the essential steps of the systematic business research process by making them gain an appreciation of the methodologies for scanning the business environment and obtain the necessary data for decision making.

Course Aim

The aim of this course is to provide students with the ability to synthesize research briefs and compile research proposals, carry out research and report the findings.

Course Features

  • 4 credit hours
  • Level 300 course
  • Expert faculty instruction
  • Practical learning activities
  • Assessment and feedback

Prerequisites

CCC215,CCC121

Course Information

Course Code: BCBM323
Credits: 4
Level: 300

Learning Objectives

Understand fundamental concepts and principles related to the course subject matter

Apply theoretical knowledge to practical situations and real-world problems

Develop critical thinking and analytical skills within the discipline

Assessment Methods

Continuous Assessment
40%
Final Examination
60%

Course Schedule

Duration:
Full Semester (16 weeks)